A Little Bit About Me 


I'm Joy., a Personal Stylist for women that have lost their mojo, themselves and need a hand to hold.

The women who have insecurities, feel overwhelmed with fashion and need guidance to find clothing that makes them finally feel good about themselves.

I help women who don't quite feel enough. 

That don't dress the way they truly want to.

That don't feel cool enough to wear what that want

So why am I the right person to help you feel great about yourself? 

I have been there.

In my late teens and twenties I struggled big time with my

body-image, a horrible eating disorder and my self-confidence was at an all time low.

The worst bit?

No-one knew I didn't feel I could dress the way I wanted, that I didn't have the confidence to express my true style and I thought my body was disgusting.

Something had to change. 

So what did I do?

I committed, invested and learnt every single style tip and strategy I could. I educated myself on my body shape (and all the others), trained in colour analysis, learnt how to improve my own confidence through self-love and affirmations, practised gratitude and it changed my life.

Fast forward to now and I’m a happy, confident, self assured mum of 2 small energetic boys.

I embrace the school run instead of hiding and say yes to every single social invitation. 

Because I've figured it out, but I took the long way round.  

I know the secret formula and I want to share it with you too. 

You don't have to dress a certain way because that's what others expect.

Now is your time to shine, hold your head high and be as stylish as you know you deserve

to be. 

It’s not easy, at ALL.  I UNDERSTAND.

I KNOW what it’s like to slip to the bottom of the pile, to be your own last priority and put your children first.


But taking care of YOU doesn't mean your not taking care of them.

I help normal every day women, who may have just lost their way over the years, got stuck in a style rut, lost weight, gained some or had a baby, or two like me.

Women who have stretch marks, wobbly bits, lumps and bumps or who are just fed up with wearing the same old things time and time again.

You might have got divorced and found a new man and want to look your best, want to find the 'new you', had a big birthday or maybe you're just not sure what suits you anymore.

You name it. We all want the same thing, to look good and feel great.

My Values 


I truly believe I can help EVERY woman feel good about themselves again regardless of your shape and size, budget and lifestyle!

I focus on helping you to flatter your natural body shape, understand what styles and colours really suit you and show you how to streamline your wardrobe to spend less yet have more to wear.  


I encourage body acceptance and help you focus more on your best bits rather than ones you're conscious of or dislike.


I’m not judgemental because I have been judged and felt judged for a very long time. 


I’m kind caring and compassionate and I’m committed to helping you become the person you want to be.

- I'm extremely passionate about what I do and believe everyone deserves to wake up, feel confident and be excited about what they are going to wear, no matter what your size, shape or shopping budget may be.

I’m genuine, down to earth and relatable. 

I promote buying items that work for your Style ABC, will last, give you an excellent cost per wear and won't just be another items left in the wardrobe with tags on. 

"You are one of the most approachable understanding people I've met!
I never felt like I was just another client. You completely understood that even though somebody can look 100% happy and together deep down they can be struggling and barely holding it together. Insecurity and depression isn't always something people understand or know how best to help but you honestly helped my confidence."

 My Personal Style & Influences

I would describe my personal style as Street Style. 


I like to follow the current trends but won't be ruled by them if they don't suit me. I take a lot of inspiration from Scandinavian fashion. 


I'm 90's OBSESSED, love a masculine feminine mix, and my wardrobe is 80% high-street.  

I'm a fashion aficionado who love all things bold and animal print and who will never tire of trying new ways of wearing things.


You will more than likely see me mixing up my more formal pieces with sportswear and teaming luxury textures with denim. 


I absolutely love retro sports brands,  Adidas Originals being my go to.

I dress for comfort 100% of the time as I'm mostly  rushing to appointments or dashing on the school run but that doesn't mean I compromise on trend or style.

I just make it work for me and my body. 

I love to mix high-street with designer pieces and I am passionate about sustainable fashion and investing in clothing that will give you a good return on your investments.

"Wear something you feel gorgeous in and don't try too hard; it's much sexier when it appears effortless. Clothes that don't fit, or don't fit the wearer's personality, don't help"

- Heidi Klum